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Is Your Small Business Keeping Up with the Demands of the Digital World?
Frustration does not even begin to explain the news that you just received. After a few months of trying to figure out why your small writing company was not having any new customers, you finally decided to do some investigating yourself. You were frustrated, nearly to the point of being angry, in fact, when you…
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It’s Time to Start Measuring Loyalty in the Hospitality Industry
In any kind of service industry today, it is hard to quantify just how important a customer’s loyalty can be to the success of a business. If you are in the hotel industry, for example, customers have booked with you for one reason or another over your competition. If you want to increase your bottom…