Archive for December, 2016

How to Use Demographic Reporting to Better Understand Your Customers

Location intelligence software

One of the first rules of business is “know your audience.” There are over 6.5 billion people in the world right now, and the population is expected to increase by another 50% over the next 40 years to reach a grand total of 9 billion. In other words: You can’t possibly cater to everyone on the planet. So you need to understand who you can cater to.

But knowing who your ideal audience might be isn’t enough. You have to understand who they are, what they like, where they live, who they know. The best way to amass this information is through demographic reporting, one of many marketing analytics services used by companies around the globe. Here’s what goes into demographic reporting that will hel

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The Importance Make Up of the PowerPoint Presentation

Powerpoint presentation design services

The PowerPoint program has become an important part of the business presentation. Many businesses use PowerPoint to pitch business projects and sales. They are a great way to display information in a way that is easy and interactive to understand. However, a PowerPoint presentation that is not designed correctly and optimally can actually have the opposite effect, leaving others confused and bored. A PowerPoint presentation that is successful in engaging its audience has the following points.

Professionally designed

Businesses expect that presentations, whether or not they are PowerPoint designed, are professional looking. In most cases, you are competing with other businesses, and most executive level decision makers will take the professionalism of the business and the

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Blow Your Competition Out of the Water With Good SEO

Improve website seo

If you’re starting to take your SEO more seriously and are looking to improve website SEO, you might be asking what steps you could be taking to do so. Questions like “How can I improve my website design?”, “What keywords do I rank for?”, and “How to improve website traffic?” are all great ways to get you started down the path to improving your SEO. A search engine marketing firm or other SEO services can help you find the answer to “What keywords do I rank for?” and assist you in making your website as SEO friendly as possible. Better SEO means more website traffic, better sales, and a wider customer base, as your website and services will be exposed to more people. They may also be able to of

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Are You Backing Up Your Information Enough?

Backup google apps mailbox

The internet has become our planners, filing cabinets, and phone books. It has replaced many physical forms of storage, for both residential and business users. However, too many people do not understand the possibility of losing all of their information, forever. If you ever had a storage or filing cabinet, you may have locked it for optimal safety. You may have been hesitant to throw anything out. Yet, many people do not back up their phones or internet programs. There are many reasons that a Google apps backup is necessary for all types of internet users.

Storage of important documents In today’s highly technological times, people are storing their important documents on the internet. They may scan and store their birth certificates, marriage and death records, and even th

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Increasing Your Marketing Efforts With Outside of the Box Ideas

Plastic molding company

Marketing is an important and crucial part to the success of any business. Without effective marketing strategies, businesses would be unable to attract new customers. Although traditional marketing tips are important, like internet marketing, print and radio advertisements, and promotional events, sometimes thinking outside of the box can be beneficial. There are many unconventional and less common forms of marketing that can actually provide good turn around for a business. Consider branching out from your traditional marketing plan to expand your overall customer base.

Local business partnerships

Smaller businesses may find it more difficult to branch into a market that a larger business is already in. It can be tough to encourage customers to try out your brand instead. Partnering w

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