What Is Inbound Marketing?

Marketing your company

With the help of Internet advertising agencies, marketing your company has never been easier, nor more effective. Traditional advertising, such as TV or radio spots, are what’s called “outbound marketing,” while Internet advertising agencies utilize “inbound marketing” techniques. Rather than bringing the brand to the customer, inbound brings the customer to the brand by making it easier for the customer to find the company.

The inbound marketing tactics of Internet advertising agencies are gaining traction, with more than half (58%) of marketers practicing it. It’s also proven effective, as there are 54% more leads generated with inbound marketing than there are with outbound marketing. Not to mention the fact that inbound marketing costs less. Twice as many marketers say that inbound delivers a below average cost-per-lead than outbound does.

They key is to generate more traffic your company’s website. As Internet advertising agencies drive more visitors to your site, the number of opportunities for lead conversions increases. But how exactly do these marketing companies rope more visitors in?

Internet advertising agencies
use three main tactics to draw more visitors: SEO, blogging, and social media. SEO is short for Search Engine Optimization, which places specific, target keywords throughout a site and builds high quality links to the site in order to increase its search engine ranking. The higher a site ranks in search results, the more visitors come. These target keywords are woven into blogs, which create more pages for the search engines to index, and also give a reason for low-interested leads to visit. Internet advertising agencies use social media to help build a brand following and engage with customers to create relationships that lead to customer loyalty.

If you’re not sure how to market your company or how to promote your business in the best, most cost-efficient way possible, you should turn to online marketing companies to take care of all your needs. If you have any questions the inbound marketing tactics of Internet advertising agencies, feel free to ask in the comments. Visit here for more information.

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