It’s very beneficial to use a CRM for higher education. Although traditionally used for other types of businesses, it allows colleges to stay more organized. The secret to creating engaged and informed families is a tool that sales and marketing professionals have been using for years, Customer Relationship Management (CRM).
CRM software is designed to give you a holistic look at all your prospective and current customers or contacts.
The ‘customer’ in school customer relationship management is generally prospective parents who are considering enrolling their child in your school. CRMs offer an incredible amount of opportunity for your school because enrollment decisions rely heavily on the strength of your relationships with parents.
Some of the benefits of a school CRM are internal, offering efficiencies for your school’s registrar or admissions team. A CRM can streamline the process to make it more efficient and accurate.
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